Soliti Oy of Finland signed a cooperation agreement with XM to expand Soliti Oy's market reach.
Helsinki, Finland, November 4, 2025 — Recently, Finnish well-known independent music institution Soliti Oy officially signed a strategic cooperation agreement with X Future Music Group (XM). According to the agreement, multiple original music works under Soliti Oy will be launched and promoted through the XMAPP platform, and in-depth promotional activities will be carried out in key European markets such as Sweden and France. Both parties will rely on the XMAPP ecosystem and precise distribution system to help Finnish music works achieve broader dissemination and commercial value in the international market, injecting new momentum into Soliti Oy’s global market layout.
Helsinki, Finland, November 4, 2025 — Recently, Finnish well-known independent music institution Soliti Oy officially signed a strategic cooperation agreement with X Future Music Group (XM). According to the agreement, multiple original music works under Soliti Oy will be launched and promoted through the XMAPP platform, and in-depth promotional activities will be carried out in key European markets such as Sweden and France. Both parties will rely on the XMAPP ecosystem and precise distribution system to help Finnish music works achieve broader dissemination and commercial value in the international market, injecting new momentum into Soliti Oy’s global market layout.
Soliti Oy, founded in 2011 and headquartered in Helsinki, Finland, is a local record label specializing in Indie Pop, Alternative Rock, and Dream Pop. Its representative artists include Cats of Transnistria, Black Twig, Love Sport, and Astrid Swan. Their music is known for its pure melodies and Nordic-style cool aesthetics. Some works such as “Away”, “Let Me Fall”, and “Helsinki Under the Rain” have been widely praised in Finland’s local independent music scene, demonstrating Soliti Oy’s continuous strength in promoting innovation and artistic expression in original music.
As the core project and implementation plan of this cooperation, it will be carried out through XM’s XMAPP platform. XMAPP is a professional music promotion application created by XM for global music institutions and independent musicians. Through intelligent algorithms, the platform can accurately push music works to audiences in different regions and social groups, effectively improving the exposure and influence of the works while generating sustainable commercial value. Its promotion mechanism not only covers online streaming but also extends to concert attendance, physical album sales, and digital music platform performance, bringing more comprehensive communication and commercial potential to the music industry.
Currently, XMAPP has become one of XM Music Company’s core businesses, covering multiple countries and regions across Europe, Africa, and Asia. With its international promotion system and data-driven analysis capability, XMAPP has grown into an important bridge connecting music creators, distribution agencies, and global audiences.
XM Company’s marketing director stated:
“We are very pleased to reach a cooperation with Soliti Oy. The goal of XMAPP is not only to help musicians expand their audience base but also to realize the long-term value of music works. Through this cooperation, we look forward to bringing more high-quality works from Soliti Oy to the international stage, allowing global audiences to experience the unique artistic charm and cultural character of Finnish music.”
Soliti Oy’s marketing director stated:
“XM has advanced technology and rich experience in music promotion and international market expansion. We believe that through cooperation with XM, more Finnish original music works can be heard by the world, creating new growth opportunities and commercial value for our artists.”
The conclusion of this cooperation not only reflects Soliti Oy’s strategic expansion in the European music market but also marks a solid step forward for XM in promoting global music distribution. In the future, both parties will continue to deepen cooperation in AI-based intelligent promotion and international performance collaboration, jointly promoting innovation and sustainable development in the global music industry.